Taking the Leap & Starting A Brand | CEO & Founder Ku'u Sanford
The best part of this journey has been connecting with other people and hearing their stories. It’s a huge reason why I try to emphasize executing an idea even if it’s not completely perfect – because action creates reaction. It is being able to see the joy that a small concept like SideWalk Chalk could spark for people from all different backgrounds. It is by far the most gratifying thing that I’ve experienced while building a clothing brand.